All the above philosophy is based of Mark's long held personal beliefs. After decades of cycling, from racing to mtb to touring and anything you can do on 2 wheels, he has found that cycling can be a catalyst to foster stronger communities. As founder of the Inland Empire Biking Alliance along with supporting many other cycling organizations, he decided that one of the greatest assets of biking is the adventures it opens to nearly anyone. One aspect he has reservations about is how much of the American cycling landscape is dominated by the older, rich male demographic. He transformed his tours to be obtainable to all. No matter age, ability or financial level, he believes the more adventures folks can have on two wheels, the more likely they keep the fire burning.